Every month in my newsletter, I offer readers a chance to win the book of their choice if they ask me a question. I pick a question to answer in the next newsletter, then I send them their book. This month, an aspiring author asked me, “I have 2 novels being shopped by my lit agent, at the moment I’m trying to decide whether a website is worth my time, energy or financial investment. Do you think an author’s website is worth having before they have anything published?”
The answer is YES, YES, YES, a thousand times YES! Here’s why.
It shows agents and publishers that you are a professional and that you are capable of doing simple tasks on the Internet. This sounds silly to say in 2019, but some publishing professionals are still suffering PTSD from the days, not too long ago, when authors refused to even get an email address. You have to show them that you can handle some business basics.
A website allows those agents and publishers to get a glimpse of you from another perspective. Yes, they have your manuscript/proposal, your cover letter, and whatever else you’ve put together. But if they Google you, they can just see you in a slightly different light. Even if your website gives them the same information they already have in front of them, it just helps to see it out there, in the world.
Your website is your calling card. It’s your doorstep. If you’re an aspiring author (or artist of any kind), you have ambitions to put yourself out there in the world. This is the first step. It doesn’t matter how new, inexperienced, or aspiring you are. Grab that domain name and build yourself a home online, even if it’s a rudimentary, temporary home.
A few years ago, I taught creative writing in an MFA program. I asked how many students had a website, or had even registered a domain name. Only one or two had. I was astonished. They were spending a fortune to earn a degree in writing, with the hopes of making it their career, but they hadn’t taken the simple step of a single-page website?
So. Put on some nice music, pour yourself a drink, and get this done in an hour. Here’s what you do.
First, register your name as your website domain if it’s available. If you can’t get your name, try for YourNameAuthor.com or YourNameBooks.com or YourNameWriter.com or something like that. (Don’t bother with .org, .biz, etc. Just get a good .com site) Do this today. At GoDaddy, you can register your domain for about $10/year. You can set up this domain anywhere, not just at GoDaddy. GoDaddy simply handles the registration and ownership. (and lots of other companies do this, too.)
Second, build a website. This does not have to be a massive, awful project. Pick a template. Do not spend hours looking at templates. Pick the first clean, simple one you see. Upload your photo, your bio, a contact form, and your social media links. You can quickly set up a page like this on GoDaddy, Squarespace, Wix, and many other sites. This is going to cost about $10/month no matter where you do it. Don’t agonize over which service to use. You might change your mind later once you have some books to sell. That’s OK. Just get something up there.
Third: Once you’ve recovered from that phase of the project, dive back in for another hour. Add a second page or section called Projects (or something like that. Writing. Painting. Articles. Stories. Whatever your work is called). On that page or section, at the very least, make a list of links to whatever it is that you’ve already done. Even better, add little thumbnail photos so there’s something nice and visual to go along with this list. It can include articles or stories you’ve published, interviews you’ve given, YouTube videos, a pie-eating contest you won…whatever you’ve got.
Ultimately, yes, you will need a more robust website kind of like mine. You might have to build it on a different platform, like WordPress. You might want to pay someone to do the basic construction so that you just go in and add text and pictures and updates. That’s what I do. (and by the way, my website is a straight-up copy of three famous authors’ websites. I took ideas from each, sent screen shots to my designer, and told her to adapt those ideas to my site. You don’t have to re-invent the wheel.)
If you haven’t found her yet, Jane Friedman is a great resource for website questions and everything an author might want to know about the business side of things.
Just get it done! Good luck!