Publishers Weekly has included Flower Confidential in its list of five "Indie Surprises for Spring." They write:
Almost any flower, in any color, is for sale at any time of the year anywhere—and not just in florists’ shops. That’s one reason why buyer Holly Myer at Elliott Bay Book Company in Seattle, Wash., is "super excited" about Stewart’s look at how flowers get to our tables. "What’s intriguing to me is the correlation between independent bookstores and flower shops," she says. Gardener Dana Brigham at Brookline Booksmith in Brookline, Mass., calls the book "Fast Food Nation for flowers" and will recommend it to Book Sense.