"And as in other industries with increasing demand for green
products, the floral industry is debating what is environmentally
correct. Should flowers be organic — that is, grown without synthetic
or toxic pesticides? Or should the emphasis be on fair trade, meaning
that the workers who grow and cut them are safe and well paid? Or
should consumers favor flowers grown locally, not flown or trucked over
long distances? In other words, what, exactly, is a green flower?"
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