7. We Give Back.
Florists probably get more requests for charitable donations than just about any other kind of business. Remind the community about everything you do for them. Put somebody in charge of charitable giving, and have them keep track of the results.
"Last year, we donated over 10,000 flowers and 1,000 volunteer hours for local charities and events."
"We’re proud to participate in the Springfield’s Table program, which donates unused food and decorations from parties and events to local nursing homes and homeless shelters."
"We’ve been sending free flowers to the Springfield children’s hospital every week for the last 10 years."
"Every year, we teach Mrs. Johnson’s eighth grade science class about flowers and plants as part of the national Flowers for Kids program."
"Every year, our employees choose a charitable cause and design a bouquet to benefit that cause. Last year, our Mardis Gras Bouquet raised $10,000 to help rebuild New Orleans."