Twelve Reasons to Shop at a Local Florist

Money magazine’s 1.9 million readers and the Today Show’s 6 million viewers got the message that they should splurge on florist flowers rather than save on supermarket flowers.  (This came after an interview I did with Money a couple months ago.)

So that’s a lot of people who just heard that they should take another look at their local florist.  I hear from a lot of florists who want ideas about how to get the message across to their customers about why their flowers are better.  Getting on the Today Show is one idea–but are there some other, more affordable options?

Well, I’m not a florist, but since you guys have been contacting me and asking for my ideas, I’ll share them.  Coming up over the next couple of weeks:  a dozen reasons to shop at your local florist.  Check back after Labor Day for the first post.

Take these ideas and do what you want with them.  Make a poster or a brochure, put it on your website, use it in your newsletter, issue a press release, run a series of twelve ads in the local newspaper.

For that matter, run a contest in your shop!  Ask your customers to guess the reasons, and give them one rose for every reason on your list that they come up with on their own.

And most of all, show some personality!  I’ll give you my general ideas, and some suggestions for customizing them for your shop.  Enjoy!

12 thoughts on “Twelve Reasons to Shop at a Local Florist”

  1. There was a very good hour-long special on British TV last week, by Sarah Raven, the gardener and florist, about the cut flower industry in Europe. She was encouraging people to buy British flowers, which are mostly unobtainable in supermarkets. It was closely argued, and one of the best things I’ve seen on British TV for years.
    Sarah has written a number of useful and accessible books about growing your own cut flowers, how to condition them, and then how to arrange them. At least one of them has US zones

  2. I look foreword to your ideas. The challenges that the small florist have are almost identical with the small garden center.

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