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Meet the Florists

Posted by on September 20, 2006 in Cut Flowers | 3 comments

Red_flowers Over the next few months, I’ll give you a preview of some of the florists I got to know as I was writing Flower Confidential.  Today I invite you to check out bbrooks fine flowers, an exclusive network of specialty florists who work with luxurious, seasonal flowers and stay away from what you may think of as "typical" florist flowers.   Their approach is subtle and stylish, and you’ll never see a floral cliche. 

When I talked to the owner, Barbera Brooks, I told her that I had a hard time sending flowers to someone in another town because I am very picky about what I send.  I want to talk directly to the florist, find out what they have in their shop, and describe the kind of arrangement that will say exactly what I want it to say.  I lecture them about not including ferns and baby’s breath.  I want something fabulous, not a cookie-cutter mixed bouquet that looks like it was left over from the ’80s.  But I don’t always have the time or the patience to track down a florist and go through this.

And that’s where bbrooks comes in.  "You don’t have to call around and find the florist and explain to them about no baby’s breath and no ferns," Brooks told me. "It goes without saying.  You don’t even have to go there.  We don’t have florists who do that.  Just say, ‘I want pink,’ and it’ll be fresh and seasonal and just what you want.  We definitely have an aesthetic, and either our customer base buys into that, or they go elsewhere."

Are their arrangements a little more expensive?  Yeah, a little.  But they’ll do their best to work within your price range.  And I promise that your flowers will make an IMPACT.  Every time I’ve sent flowers through bbrooks, the friend I sent them to calls and says, "Oh my god!  Where did you find this florist?  How did you DO this?  These are AMAZING!" 

And I say, "Well, you’re amazing too, babe.  Happy birthday."    And that’s what sending flowers is all about.

3 Comments

  1. Wow, my sentiments about sending flowers…exactly! Next time I will try bbrooks! Thanks for the tip!

  2. This is a beautiful site – classy, elegant and full of fantastic flowers. I am particularly pleased to see the small arrangements – much nicer for a convalescent or new Mum as you can actually put them on a bedside table rather than across the room.
    It makes me realise that I try to do too many disparate things with my business. I grow everything so that suggests mud and worthiness; I deliberately price v. reasonable so that suggests low cost; and my arrangements tend to be arty and v. expensive looking. Great for existing customers but confusing and therefore offputting for people who don’t know me.
    Amy – do you have a good list of Uk florists? I know Wiggly wigglers and though I really approve of what they are doing with their English bouquets their “stuff it all in” approach isn’t really my style.

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