Frozen Roses

This video has been making the rounds among people in the floral industry.  A florist in Pennsylvania ordered a box of flowers  online for Valentine’s Day, and it was shipped via a carrier like FedEx and frozen solid by the time it arrived during the winter freeze on the East Coast.  You can read more about the experiment here.  Of course, the point that florists make is that they would never hand-deliver flowers that were frozen solid or wilted in the heat. 

Now,  I buy flowers online from time to time and they’ve always arrived fresh and gorgeous.  But as many customers found out this Valentine’s Day, delivery trucks are often packed the night before, and when it’s seven below zero outside, you might just get popsicle roses on your doorstep the next morning.

Just goes to show you that floriculture is still a risky business.  And that YouTube is all-powerful.

5 thoughts on “Frozen Roses”

  1. Wow, I’ve ordered roses on line before, but always from a company that I know will hand-deliver. But if the bouquet ever got left on the porch in a freeze — yow.
    I never knew anyone FedEx-ed or UPS-ed flowers.

  2. Loved the video, especially the part where she knocked the roseheads against the table. Hilarious!
    But what I really want to know is: how long did the roses last?
    If she put them straight into the freezer, probably a looooooong time. Too bad you can’t see them when they’re in there. 😉

  3. @Reading Dirt,
    ProFlowers, Organic Bouquet, 1-800Flowers and FTD.Com all drop ship flowers to be dleivered via FedEx/UPS/DHL/etc. The first two are drop-ship only, but the last two list which items are drop-ship and which ones are florist delivered.
    We vased the flowers and took pictures the next morning. That’s the shot at the top of the blog post. We could have stuck them out in the yard–they would have stayed frozen, and we could still see them from the window!

  4. It seems that there is a renewed interest in the video again this year, and of course right before Valentine’s Day.
    Research has shown that Order Gatherers and the like are seeking to capatalize on our hard working men and women in our current volatile economy and are unleashing all the gimmicks to sway the orders their way.
    Last year consumers made it clear that quality and service were their paramount interests, yet the only ones that listened were the Real Florists throughout the world.
    For this Valentine’s Day at our shop we plan to once again bring in the best and freshest product available anywhere, but no longer charge the sending surcharges for out of town orders and we have held our prices to make flower giving and sending affirdable during these tough economic times for many across the country.
    Though our efforts are minimal, we are doing our best to continue a tradion of excellence while supporting the American people during these trying times for us all.
    Real Florists do care !
    Call our shop directly and we can assist you at finding realistic and cost effective ways to send your floral orders.
    Manorville Florist
    An American Institution and Real Florist

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