The Teleflora Superbowl Commercial
In case you missed it. And if for some reason the video below doesn't play, watch it here.
Now, here's what's interesting about this. There's an unwritten rule in the flower industry that you don't put down someone else's product to promote your own. Over the years, the Society of American Florists has sent letters filled with self-righteous indignation to the peddlers of diamonds, teddy bears, electronics, appliances, and other such niceties, asking them politely to stop putting down flowers in their "Why Send Flowers? Teddy Bears/Diamonds/iPhones/Roombas Are So Much Better!" advertisements. They do their best to extract a promise that in the future, the product will be promoted on its own merits. They usually get that apology, although sometimes a company will respond by saying, "Actually, we think our diamond/teddy bear/electronic is better than a bouquet of flowers. In fact, that's our whole business model. So lighten up, SAF."
And now we have Teleflora, a wire service that takes a cut of your floral purchase in exchange for passing your order on to a local florist, bashing one of its own in this ad, which suggests that getting flowers in a box is a miserable experience compared to ordering them from Teleflora (and therefore having them delivered by your friendly local florist.) They are going after companies like Organic Bouquet , Flowerbud , and ProFlowersthat ship flowers directly to you, leaving you to cut them and arrange them yourself. And apparently the prospect of being presented with a box full of flowers is a demoralizing and miserable one. Or that's what they'd have you believe.
So folks, the big day is only a couple weeks away. What say you? Roses from a florist? Lilies from the UPS driver? (no fantasies involving brown uniforms, please.) Or something else entirely?
And in case a certain someone is reading, I would like a big bouquet of extraordinarily fragrant Oriental lilies, if you please.