More Green Floral Fabulousness

Posted by on August 31, 2007 in Cut Flowers | 1 comment

Check this out, y’all.  Oh, and by the way, my "Twelve Reasons to Shop at a Local Florist" will start on Tuesday, right after Labor Day.

Southern California Wedding and Event Floral Designer to Feature
Organic Roses in the Architectural Digest Green Room at the
59th Primetime Emmy® Awards

Anaheim Hills, CA – August 29, 2007 –  The Spiraled Stem Floral Design has been selected to create floral arrangements to complement the "eco-luxury" aesthetic of the Architectural Digest Green Room at the 59th Primetime Emmy® Awards, which airs September 16, 2007 from 8:00-11:00 pm (ET/PT) on FOX, live from the Shrine Auditorium.

The Spiraled Stem is committed to using environmentally friendly alternatives to conventional products, materials, and practices available in the $20 billion floral industry. A key component to carrying out this commitment is by sourcing flowers grown and harvested using practices that aim to improve the quality of farm working conditions, minimize damage to ecosystems, conserve biodiversity, and enhance environmental quality for future generations.

Owner Christine Saunders has selected a sensuous variety of fragrant organic roses that will overflow vintage vases strategically placed around the Green Room. “These organic roses are captivating, and even in the hustle of final preparations before going onstage, those in the Green Room will be compelled to literally stop and smell the roses.”

The key to unlocking the fragrance of the rose is in how it’s grown to organic standards without the use of harmful pesticides. Commercially grown roses have sacrificed their fragrance for greater durability through the global supply chain and longer vase life for the consumer.

Architectural Digest Top 100 designer Timothy Corrigan, creator of the sustainably-designed Green Room, is intrigued by the introduction of organic flowers as a key design feature. “Flowers are an integral element of rich interiors, and it is wonderful there are ‘green’ alternatives to the conventional cut flower. I am delighted to be working with Christine Saunders to incorporate organic roses into this year’s Architectural Digest Green Room."

1 Comment

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