I said last week that, in response to e-mails I’ve been getting from florists, I’d post a list of reasons why people should shop at their local florist.  This all came about in response to the Today Show/Money Magazine piece on whether it makes sense to "splurge or save" on flowers.  I said to splurge, and I encouraged people to look for a great local florist who could provide splurge-worthy flowers. So pretty...

I got an e-mail this morning from a floral wholesaler who seemed surprised and outraged that I had "become the new spokesperson for the floral industry."  It’s not the first time I’ve heard some version of this comment.  I know that some people in the flower business were a little surprised to see a book written about their business for a general audience, and I can understand that. So I wrote him back and told...

Check this out, y’all.  Oh, and by the way, my "Twelve Reasons to Shop at a Local Florist" will start on Tuesday, right after Labor Day. Southern California Wedding and Event Floral Designer to Feature Organic Roses in the Architectural Digest Green Room at the 59th Primetime Emmy® Awards Anaheim Hills, CA – August 29, 2007 –  The Spiraled Stem Floral Design has been selected to create floral arrangements to...

Money magazine’s 1.9 million readers and the Today Show’s 6 million viewers got the message that they should splurge on florist flowers rather than save on supermarket flowers.  (This came after an interview I did with Money a couple months ago.) So that’s a lot of people who just heard that they should take another look at their local florist.  I hear from a lot of florists who want ideas about how to get the message...

Check out this story about Magickal Florist  in Nevada City here.

In honor of Lady Bird, a flower that is impossible to resist:  the lupine.  She favored the Texas bluebonnet,  Lupinus  texensis,   which blooms all over my native state thanks to her efforts.  But there’s more to lupines that bluebonnets.  The lupines in this photo, which I took at Pike Place Market in Seattle, are probably the ‘Russell’ hybrids or the ‘Band of Noble’...