Favored Flowers

I first encountered Catherine Ziegler’s work when I was doing research for Flower Confidential. She was doing some interesting research about commodity chains, consumer preferences, and communication within the global flower trade.  Now that research is available in book form:  Favored Flowers: Culture and Economy in a Global System has just been published by Duke University Press.  (You can ask your local independent...

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More Florists Going Green

I love hearing from florists who are working on ways to go green.  I’ve come to believe that the move toward sustainability in this industry is going to come from an army of individual florists–highly creative, artistic people who are personally committed to the environment and who have the flexibility and the entrepreneurial spirit to just make a move. (Hey, y’all should form an organization!  Or at least get...

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A Fabulous Florist and Grower

I got to know Erin Benzakein earlier this year as I was getting ready to head up to Seattle on the book tour.  She grows her own flowers in Mt. Vernon, WA, and creates amazing bouquets, and she specializes in green weddings.  The company is Floret–check out her website here.  And be sure to take a minute to enjoy the flowers–I have never seen such beautiful photographs.  They’re like  old Dutch master...

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Flower Lust is in the Air

I spoke with a reporter for the New York Observer a couple weeks ago as she was finishing up a story on floral trends in Manhattan.  It’s a fun, spirited story: The cool, fluffy peony, so Mrs. Dalloway, is especially perfect for women moving about in this season’s fragile, tissue-thin flowered dresses. The women in them will look wonderful holding peonies in their arms. And this great comment on the other side of the vase life...

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Here Comes Mother’s Day

There will be lots in the news over the next week about Mother’s Day flowers, and I expect that a good deal of the coverage will involve environmentally-friendly or organic flowers. This piece from an Austin station is a great illustration of why the time is right for eco-certified flowers.  Notice that the focus of the story is a customer who has "gone green" and wants to buy flowers that fit with his values.  This is...

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More Green Florists

I just had a note from the owners of BlumeBox, a company that makes these easy-to-recycle cardboard vases with a plastic liner.  They’re pretty cute–somebody gave me some flowers in one of these boxes while I was on the book tour–but what really interested me was the fact that florists are getting in touch with them because they are concerned about the environmental impacts of their packaging material and vases. ...

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A Florist Rolls Out a Green Wedding Package

Earlier this week I heard from Christine Saunders, a florist in Orange County, California.  You can check out Christine’s flower shop, The  Spiraled Stem, here, but what I really wanted to share with you is the press release that she issued today.  It speaks for itself. How cool is this?  Since Flower Confidential was published, I’m hearing from more and more florists who want to do something like this.  It...

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More About Eco-Labels for Cut Flowers

I’ve had several e-mails in the last few weeks asking me about eco-labels for cut flowers.  It’s a subject I covered in Flower Confidential and I’ve written about it on this blog a few times, but I thought I would put a bunch of resources in one place so that people could do their own research.   Although I’m sure this list is not complete, here are just some of the programs I know about that certify the...

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Eco-friendly tulips at Trader Joe’s!

Grown at Sun Valley, certified VeriFlora and organic, and $6.99 for 10 stems.  What a deal!  The staff told me that they sell so fast that they can’t keep them in stock.  In fact, they don’t even put them in water.  The flowers are dry-shipped and they just put them in a basket.  They explained that by keeping them out of water, the flowers don’t open as quickly, and they go home with customers so...

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