Why Shop at a Local Florist: #4

4.  We offer a money-back guarantee. Can you offer a 7-day vase life guarantee?  What about 5 days?  "All of our flowers come with a vase life guarantee. Just follow our simple care instructions, and if your flowers don’t last a week, we’ll replace them or refund your money." "Wrong color?  Wrong size?  Wrong address?  Wrong date? Wrong girl? We’ll take care of it. (Okay, it’s...

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Why Shop at a Local Florist: #3

3.  We take better care of you. Your customers might not even realize how much personal service you offer.  Give them some concrete examples.  Don’t just say "we have better service."  Everybody says they have better service. "We know that people buy flowers on some of the best days — and the worst days —  of their lives.  Florists have seen it all. Whether you’re getting...

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Why Shop at a Local Florist: #2

2.  We take better care of our flowers. Most people who buy flowers don’t have any idea how to tell whether or not they’re fresh.  So it’s up to you to teach them.  If you’re taking better care of your flowers than anybody else in town, let people know! "Your flowers should last a week if you care for them properly.   But that’s only possible if they were handled right from the farm to...

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Why Shop at a Local Florist: #1

1.  Our flowers are better. OK, so I am, admittedly, starting out with one of the more controversial issues.  Are the flowers really better at a flower shop?  If so, why?  And if not,  can you expect people to pay more for them at a flower shop? I would say (and this is actually what I told Money magazine, although they didn’t have room to quote our entire conversation) that in fact, supermarket flowers are fine...

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Starting Tomorrow: A Dozen Reasons to Shop at a Local Florist

I said last week that, in response to e-mails I’ve been getting from florists, I’d post a list of reasons why people should shop at their local florist.  This all came about in response to the Today Show/Money Magazine piece on whether it makes sense to "splurge or save" on flowers.  I said to splurge, and I encouraged people to look for a great local florist who could provide splurge-worthy flowers. So pretty...

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Some Thoughts About the Flower Biz

I got an e-mail this morning from a floral wholesaler who seemed surprised and outraged that I had "become the new spokesperson for the floral industry."  It’s not the first time I’ve heard some version of this comment.  I know that some people in the flower business were a little surprised to see a book written about their business for a general audience, and I can understand that. So I wrote him back and told...

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More Green Floral Fabulousness

Check this out, y’all.  Oh, and by the way, my "Twelve Reasons to Shop at a Local Florist" will start on Tuesday, right after Labor Day. Southern California Wedding and Event Floral Designer to Feature Organic Roses in the Architectural Digest Green Room at the 59th Primetime Emmy® Awards Anaheim Hills, CA – August 29, 2007 –  The Spiraled Stem Floral Design has been selected to create floral arrangements to...

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Twelve Reasons to Shop at a Local Florist

Money magazine’s 1.9 million readers and the Today Show’s 6 million viewers got the message that they should splurge on florist flowers rather than save on supermarket flowers.  (This came after an interview I did with Money a couple months ago.) So that’s a lot of people who just heard that they should take another look at their local florist.  I hear from a lot of florists who want ideas about how to get the message...

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Lady Bird’s Lupines

In honor of Lady Bird, a flower that is impossible to resist:  the lupine.  She favored the Texas bluebonnet,  Lupinus  texensis,   which blooms all over my native state thanks to her efforts.  But there’s more to lupines that bluebonnets.  The lupines in this photo, which I took at Pike Place Market in Seattle, are probably the ‘Russell’ hybrids or the ‘Band of Noble’...

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